The Science of Retail Politics - a short story by Owen E Richason IV

The Science of Retail Politics

A well-seasoned incumbent is leading his upstart challenger by a big margin, but late in the campaign, the polls, enthusiasm, and momentum drastically change, baffling the career politician… Some people say politics is all about perception. Others argue it’s persuasion. Then, there are those who postulate it’s really populism.  They’re all wrong.  It’s about positioning, picking and choosing what’s right for the particular audience - pandering the cynics call it. At least, that’s what I used to think. That is, before this last campaign began. A run that should have resulted in a win. But, went down to humiliating defeat. I ought to know precisely what
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