Fish Out of Water (ad concept)

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“FISH OUT OF WATER” – :30 Ad

EXTERIOR: DAY – FRESHWATER LAKE

Fisherman on a lake in a boat with a pole in the water. He is suddenly alerted to an unexpected strike on the line.

Fisherman begins reeling in the catch, and once close to the boat, the man grabs the fish, but the fish wiggles away and leaps back into the water. An alligator unexpectedly emerges and tries to snap up the fish.

Fisherman jumps from the boat to recover the fish and lands on the alligator’s back (music begins). More alligators appear and the fisherman does a dance sequence attempting to catch the fish and avoid the gators.

End

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